AI-Driven Digital Marketing: Strategies, Analytics, and Innovation

AI-Driven Digital Marketing: Strategies, Analytics, and Innovation

Course overview

AI can write twenty ad variants before lunch. It cannot invent a trustworthy offer, a working delivery promise, or consent you never collected. This course teaches marketers, founders, and students how to put models in the right place in the funnel — and how to measure whether they earned their keep.

What you will learn

• Map awareness, consideration, conversion, and loyalty to Pakistani channels.
• Choose metrics (CTR, CPC, CPA, ROAS) that match the job, not vanity reach.
• Build first-party data habits and refuse leaked lists and review fraud.
• Run an AI creative loop: brief, draft (English/Urdu), human fact-check, A/B test, disclose.
• Apply truth-in-advertising and endorsement disclosure ideas (FTC public guidance as a teaching frame; local law may also apply).
• Deliver a 90-day campaign brief with budget logic and a complaint path.

Who should enrol

Marketing staff, SME owners, student-society leads, and graduates entering digital roles. Basic familiarity with social apps is enough. No data-science background is required.

Open media

In-course videos are official Google Digital Garage / Digital Marketing introductions and Google Cloud responsible-AI / generative-AI microlearning (free official training; original terms remain). FTC endorsement and truth-in-advertising materials are U.S. government works (public domain) and are linked as readings. Infographics are original course SVGs.